CHIC ICON - La Maison du Chocolat




When you walk through the doors of La Maison du Chocolat, you enter a universe of iconic codes that define timeless Parisian chic. Beyond taste, emotions are sparked by the beauty that enrobes chocolate in perfect elegance - a touch that evokes the grain of fine leather, ribbon with cream lettering, a slender graphic line that heightens and embellishes. These hallmarks define the inimitable style of a House that signs, personalizes and treasures each box, transforming the singular and ephemeral pleasures of chocolate into a cult object.
From the nuance of a colour or the graceful bow of a ribbon, to the thickness of a graphic border, no effort is spared in perfecting details, or in guaranteeing impeccable quality. Carrying on the mythic tradition of unique gift boxes is about refining without altering, eluding the obvious year after year. The intangible pleasure of chocolate is rendered material through an accumulation of imperceptible yet elementary details.
Chocolate is celebrated in a myriad of shades, through brown, cognac and havana; mythic codes are revisited in the bright hues of ripe fruit. The original lends itself to every imaginable iteration. Everything must change in order for nothing to change. And that is precisely what inspires the never-ending quest to ensure that each Maison du Chocolat box is perfectly attuned to contemporary times.
The mythic box has travelled through trends and become timeless. Taking cues from the world of fashion, it evokes a distinctive attitude, that innate, natural elegance that comes from exacting craftsmanship and meticulous finishes. Its self-assured confidence is anchored in a refined couture spirit and impeccable taste. It expresses that inimitable Parisian chic, highlights the je-ne-sais-quoi of authentic French allure, deciphers our emotions and our completely French relationship with chocolate.